By Contributing Columnist Jay of Haffina Creations
Not many people know, but I am the mother of twin boys, and as such I understand how challenging it can be to be creative with twin bundles of joys dancing like a whirlwind through your house. Now let me introduce you to another mother of twin boys, who creates beautiful items whilst being a fabulous mom to her darling boys. Teri Landow is the driving force behind The Beaded Branch and my featured ArtFire artisan.
What will people find when they drop into your studio/store? What types of items do you sell?
An eclectic mix of bead jewelry, sterling silver chainmaille, Bug Bag pouches, and of course, my very own line of Present Past Treasures.
How did you come up with your studio/ shop’s name?
The name for my shop came about by combining several ideas:
1) I really love trees, and wanted to incorporate the idea of trees into my business name somehow.
2) I loved the idea of “branches” being related to arms, necks, ears, etc of a person and them being decorated with my jewelry.
3) When I started out, my designs were very simplistic bead earrings, necklaces and bracelets. I never really thought I’d expand out past the beaded branch of jewelry making. Of course, I was wrong, but I still try to incorporate beads in everything I sell.
How long have you been selling online?
I started my own online shop over 10 years ago. I ran into the trouble that so many do, though. After I got married, and started a family, the huge time commitment of having to maintain a website just got to be too much. So, I started exploring my options, and came across Etsy, then ArtFire. In November of 2008, I opened my Etsy shop, and then in May of 2009 I opened my ArtFire Studio. I still have my own website, and might actually get around to updating it now that my children are actually starting school.
What lead you to join ArtFire?
Many, many factors lead me to joining ArtFire. The sense of community was the main thing, but other than that, all of the wonderful features that AF offers. The guilds, the ability to have ten pictures of each product, the coupon and gift certificate codes, being able to edit everything in my store with a few simple keystrokes, the list goes on and on. The real clincher for me was when I made my first sale in my ArtFire Studio. I was so excited, I tweeted it on my Twitter page. When the owner of ArtFire sent me a direct message, congratulating me on my sale, that meant the world to me. I’ve never deleted that tweet, and still read it when I need a little boost. The fact that he took that time to do that was a real sign to me that ArtFire cares about the artisans that choose to sell there.
What is your favourite feature on the site?
I have to pick ONE? (lol) It’s a toss up between the coupon codes and the bulk editing feature. I love how easy it is to set up coupon codes for my customers. The fact that I can pick what code for the coupon will be is awesome, because it makes it much easier for me to keep track of when it was used.
The bulk editing feature is awesome. Being able to go in and reprice everything in my studio, or add tags to everything with just a few keystrokes, is wonderful and so time saving. It’s just so easy and convenient.

What tips/advice would you give to others considering joining the site?
Read up on how to take really good photographs of your products. Make sure your photos are nice, clear, and in focus. Don’t be afraid to ask for help. Learn how to market using blogs and social networks. Figure out all of your shipping prices before you start listing. Set aside money for advertising. Join guilds and participate. Make a lot of friends in the crafting world. We are the best support to each other when sales are slow, and we need a little mental boost.
How do you want people who visit your studio/shop to feel, what mood are you attempting to create?
I try to create the feel of a cozy and relaxed slightly upscale boutique where you never quite know what’s going to spring up next.
What types of things do you do to try and create that feel/mood?
I don’t necessarily revolve my stock, but whenever I add pieces, I always try to make sure that I add an assortment of pieces in a new line at the same time, as a boutique would do when they received a new shipment, instead of one piece here and one piece there.
What is your favourite tool or material to use at the moment?
Right now, at this moment, I don’t really have a favorite. Actually, at any moment it would be hard for me to narrow down my favorite of anything to one thing. I love pearls, and would incorporate them into every piece I make if I possibly could. I’m also currently exploring materials and techniques that are new to me. Polymer clay and epoxy resins are the big ones right now, and since I’m still in the learning phase of those two mediums, I get to play with them, and learn how to make pieces that are good enough to sell.

Are there any skills or techniques that you would like to learn, or materials that you would like to work with, aside from what you already do?
Oh, several. I would love to learn to work with glass, and also I want to expand my knowledge of polymer clay, epoxy resins, metal clays, painting, and sewing. I love to learn new skills and techniques that can cross over from one medium to another, seeing how and what I can combine to create some new, unique pieces.
Are you still selling the same kind of items as when you started selling, or has it changed with time?
Yes and no. Yes, I still sell my basic bead jewelry. I’ll never fully get away from that, and wouldn’t want to. But, because I get distracted easily, and my desire to explore new techniques often overwhelms me, I switch off what I’m working on at any given moment, and my lines are continually expanding and growing. That’s the one problem with having so many friends who are so very talented in different art forms. I see their work, and think “Ooohh, I’d like to try that!”, and I do.
Which part of being an online seller do you find the most challenging, and what do you do to deal with that?
The whole process of listing products in my Studio- pricing, photographing, descriptions, tagging, all of it. It can really drag me down. The way I deal with it is to just bite the bullet and do it. Generally, I wait until I have a stockpile of products made, and I do a several day long photo shoot of everything. Then I spend another day editing the photos, and then another day or two listing. It’s a very draining week or so for me, and I always refer to them as my “necessary evil” days.
How do you balance your online and offline life?
I try to keep it balanced, but there are some days when the lure of the online world is just too great, and I’ll spend all day chatting, and drooling over my friends new works. There are other days, however, when I have no desire to go online at all, so I just check my email once or twice those days, and leave it at that. Having kids helps keep the balance, because their needs come first. So, I do have to spend time offline feeding them, playing with them, reading to them, and doing arts and crafts with them.
What kind of supplies do you always seem to buy, even if you do not really need them?
It used to be beads. Now, I have to admit, it’s pretty much whatever comes into view that I think I might be able to use. If I find a new craft that I find intriguing, I’ll buy just enough of the basic supplies to try it out. But even that I’ve slowed down on. I need to use up what I have before I buy anything more.
To see more gorgeous creations from The Beaded Branch check out her ArtFire Studio.




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