By contributing columnist Michelle aka: Little Toad
It’s late….
You have to be up early in the morning….
You can barely keep your eyes open….
Why are you still up? Simple, you’re waiting for an Etsy Treasury. You have been watching the number go down slowly since you got home and you are not going to let this one get away from you. The number is 334 and you have had to go to the bathroom for the last 45 minutes but you still wait. Why do we do this do ourselves? It’s because getting an Etsy treasury has become a badge of honor. The reason for this is because everyone wants one and it’s a test of patience to get one. Etsy is trying to remedy that with the creation of Treasury East. Treasury East is unique from the main Treasury because you can create one at anytime, the list never expires and you can make as many you want. To get the full details of this new feature visit this thread.
I was lucky enough to be given the opportunity to talk about my experience and thoughts on creating an Etsy treasury using this new tool.
What I like about Treasury East
• There is no hurry when creating your Treasury so you can really choose a title that truly represents your collection. It also takes away the pressure so you have a chance to create a treasury that really has meaning to you and contains the best items to fit your vision.
• Probably my favorite feature is that the number of comments is not limited. This is a great way to get as much feedback as possible.
• Searching through the treasury has an added feature that makes it easier to decide which treasury you want to explore and which you can skip. When searching through Treasury East you are given thumbnails of the first three items in that collection. It really adds a wonderful visual element to your searching.
• The whole design and layout is completely different and really adds more appeal to the overall look of your treasury. The items have bigger thumbnails which really make your item selections pop on the page. It actually looks a like a gallery opposed to the prior contact sheet setup.
• For all of you social networkers out there, Treasury East makes it super easy to share your treasury via the most prominent social network sites (except Twitter read more in “What I don’t like”)
• The number of items you can include has increased and there is no longer a place for alternates. I always disliked the alternate option so this is a welcome added feature.
• The most convenient new change is regarding the technical aspect of the treasury. Treasury East no longer uses Flash which is great news for those of us still rockin’ the dinosaur laptops (mine actually moans if I open anything larger than a jpeg). This will mean no more installing Flash player, no more colorful loading icon and probably the best part of this technical change is that now it shouldn’t be blocked by Firewall that’s usually installed on most work computers (am I endorsing using work time for searching on Etsy?, of course not *wink, wink*)
What I don’t like about Treasury East
• When clicking on an item it does not open it up in its own window. This is really inconvenient especially if you want to further explore that shop. I worry that this will inadvertently misdirect viewers away from the Treasury.
• Another element that I really miss is that there is no way to see how many individual views a specific item has. This has 2 main downsides: 1) If you are included in a treasury created by someone else, it’s always fun to check and see how your item is doing compared to the rest of the items chosen 2) As a curator of the treasury I always like to see what items the viewers responded to the most and the least it’s very helpful in creating future collections.
• Although the unlimited comments are my favorite feature there is one thing I would really like them to include from the Main Treasury. When reading through the comments they no longer highlight the fact if the person commenting is one of the artists featured.
• As I mentioned above, this new Treasury makes it easier to share your treasury via Facebook, StumbleUpon and others. However, I would recommend not using the Twitter option because when creating a tweet, it uses the name of the treasury and the URL is so long it easily takes up more than your 140 character limit. If sharing using Twitter I suggest doing it the old fashioned way, plus it will be more personal and encourage more clicks.
•I know this is still in its testing stage but if you didn’t know about it there is no mention of it on the front page and is impossible to find unless you have the link. This prevents buyers from being able to view the collections which I believe can be a valuable selling method.
Some last thoughts
Overall I really enjoy the new setup of the Treasury East. It allows everyone and anyone to create as many Treasuries as they want however, that might also be its disadvantage. If you can create as many Treasuries as you want, will we soon be in Treasury overload? I hope this remains a special feature and the people creating it keep treating it as such. I love sending out emails informing a shop I picked one of their items and hearing their reaction on how thankful they were and how happy they were that someone put all that time into promoting one of their items. I equally love being informed that one of my items has been included in another seller’s Treasury. I hope that this tool doesn’t change those two things.
Well, now it’s your turn to tell me what you think of Treasury East. You can visit my Treasury here:
http://www.etsy.com/treasury/de85ea1da51dc94b6c043f00 and feel free to comment below on any aspect of this new feature. I look forward to your observations and opinions.
Phot courtesy of Bubbly Shnooks
Slide show photo courtesy of Twirled Treasures