
By Contributing Columnist Jay aka HaffinaCreations
One of my favourite things to do is lose myself in a well written fantasy world, filled with magic and mystery and all manner of creatures, so naturally I am drawn to artisans who create items drawn from fantasy. One such artisan is Meri Greenleaf from Elfing Creations. She kindly agreed to answer my questions
What will people find when they drop into your studio/store? What types of items do you sell?
Fantasy art and accessories, but everything is very eclectic: crocheted art dolls, runestones, costume ears (like elf, hobbit, faun, etc), horns, hemp jewelry, chainmaille, cartilage earrings, dreadfalls, crocheted bracers and cuffs… all sorts of randomness.
How did you come up with your studio/ shop’s name?
Elfling Creations comes from my fantasy alter-ego who is half-Wood Elf/half-Halfling (an Elf/Halfling or Elfling for short); this is also where my alias Meri Greenleaf comes from- that’s the name of said alter-ego. Since almost everything I make is inspired by fantasy, it works well for my shop.
How long have you been selling online?
I started selling some art (mostly crochet) here and there on Etsy in early 2007, but I didn’t really start concentration on my business as more than a hobby until 2009.
What lead you to join Etsy?
One of my friends had mentioned Etsy- I can’t remember if she had already opened a shop there or had just been buying things, though. Anyway, it sounded like a great idea, so I started listing my jewelry and crocheted things there.
What is your favourite feature on the site?
The street teams- I love being able to interact with other artists who share my interests.
What tips/advice would you give to others considering joining the site?
Definitely work on your photography to get good, clear, bright photos. I’m still learning how to take good pictures (my early ones were so terrible I’m amazed I sold anything), but when selling online it’s vitally important to be able to show off your work.
How do you want people who visit your studio/shop to feel, what mood are you attempting to create?
Like they just stepped into an elven forest, into a world of fantasy, magic, and color. That’s what I’m going for, anyway!
What types of things do you do to try and create that feel/mood?
Almost everything I make is fantasy-related, and I have a tendency to work in greens and browns with lots of leaves and flowers. I’m a wood elf through and through so I have to remember that people do like colors besides the greens, blues, and browns that I gravitate towards.
What is your favourite tool or material to use at the moment?
As much as I love all the art I do, I think crochet is my absolute favorite. I love how you can do pretty much anything with a ball of yarn and a hook; I can turn it into clothing, ears, dolls, accessories… pretty much anything.
Are there any skills or techniques that you would like to learn, or materials that you would like to work with, aside from what you already do?
I’d love to learn how to spin on a spinning wheel someday. I can spin on a spindle, but I’d really love to be able to use a wheel, too. I’d also love to learn how to crochet wire (I crochet and I do some work with wire, but I haven’t combined them) and I’d love to learn more chainmaille weaves. And drawing- I’d love to get better at that.
Are you still selling the same kind of items as when you started selling, or has it changed with time?
Definitely changed- I made a lot of simple crocheted things like wristbands to start, but as I’ve gotten more practice I’ve been making more intricate crochet like dolls, and the regular earrings I used to make have switched over to mainly cartilage ones. I can do a lot more types of art now than I could to start, so I’m making a wider variety now, too. (I have a very short attention span, lol!)
Which part of being an online seller do you find the most challenging, and what do you do to deal with that?
I have a really narrow target demographic, so my main challenge has been getting the people who are looking for fantasy accessories and art to find my shop. I cater to the Renfaire population, I think, and I’m not entirely sure if they’d know to check Etsy for things like that. Thank goodness for sites like Google, which I think is how people are finding me- and I’m assuming search engines help people find out about Etsy too, so it’s win-win!
How do you balance your online and offline life?
By not having much of an offline life, lol. I have health problems so making and selling my art is my job right now; otherwise seeing friends is pretty much the only other offline thing I’m up to doing right now, and they don’t mind when I bring my craft supplies along. Being creative with my art and writing (I do some fantasy short stories and run a “Dungeons and Dragons” game) helps keep me sane and gives me something fun and distracting to do while I work on getting better.
What kind of supplies do you always seem to buy, even if you do not really need them?
Yarn. Ye gads, it’s like my yarn stash is spawning- and the fact that friends and family will sometimes gift me with found or randomly acquired yarn is *awesome*! I can never say no to yarn because I can always find a use for it, and usually pick up a skein whenever I’m at the craft store. I always end up with more yarn than I could possibly use- yet I never seem to have the color I need on hand, so that means I need to get more. There must be fiber-imps stealing from my stash while I’m not looking.
Delve into the world of Elfing Creations on Etsy. You can also find her on ArtFire and her own website.
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