Going! Going! Gone!

February 19, 2010 :: Posted by - Barbra :: Category - Biz Advice - Get Noticed!, Headline, Jewels of Saraswati, how to

indiegiveaway

Contributing Columnist Lauren aka “>Jewels Of Saraswati

I love the excitement of running a giveaway each month for my shop! If you are new to giveaways, but always wanted to have one, here are a few basic tips to get the wheels turning…..

First, what kind of giveaway do you want to have? Will it be through your blog, your Myspace, Facebook, or Twitter? There are so many ways to do it! Although it is not imperative that you use social media, these are by far the easiest and the most successful platforms. If people are following and interacting with you already, they will surely want to be a part of your giveaway!

Choose an item (or two!) you think many people would enjoy receiving and spend time on creating quality photos of it.

Some ideas if you want to work through your blog:

  • Your blog is a great place to make your official announcement, reveal your start/end date and explain the rules to participate.
  • You will need to decide how they will participate. One suggestion would be to have them follow your blog to enter, or leave a comment on the post. A really fun interactive way to do it is to have a theme. For example, say you are having a Valentines Day giveaway. Have participants tell you how they fell in love with their significant other in their comment to enter. This way your followers get involved and enjoy being part of the process!
  • Don’t forget to post numerous lovely photos of the giveaway item and explain what makes it so special!  If you can make more than one of the same item, post one for sale in your shop as well, and offer a discount during the giveaway period.
  • Don’t have a blog of your own? Head to the forums and search for a blog looking to sponsor a giveaway. There are two that come to mind, one is Christie Cottage who does a “Win it Wednesday” and the other is Etsy it up! They sponsor it, promote it etc. and you are responsible for mailing the item. You can even post a thread in the forum saying you are looking for a blog that will do this. It is great promotion for both parties!

Some ideas if you want to do a giveaway on your Facebook page:

  •  You can ask your fans to post something on your wall to enter. It can be their favorite item from your shop, their favorite color, a story, just about anything. There is room to get quite creative!
  • Another idea that works well is simply tell all of your Facebook (or blog) followers that they are automatically entered if they are following you. It is a great way to show your appreciation for their support and no one has to do a thing! 

Other ideas/tips:

  • You can also run a giveaway from your Twitter account by asking followers to RT your giveaway, or on your website if you have one.
  • To be fair, use a random number generator to choose your winner or have a friend/family member pick the winners name from a hat.
  •  Remind participants to leave a way for you to contact them if they win.
  • Once you have winner, contact and congratulate them and don’t forget to ask for their mailing address. Assure them their info will not be used for any other purpose.
  • Have a deadline for them to respond if they do win.
  • Include a discount code with the giveaway item. They may want to share with friends or be encouraged to visit your shop and make a purchase!

Once you have it all figured out, promote it. 

Ways to Promote:

  • Use high traffic sites like Indie Smiles where you can post your giveaway and your link! (http://www.indiesmiles.com/happy-giveaways/)
  • If you are on Etsy, get into the forums! If you are in Artfire, Folksy or another online venue do the same! Have others share their giveaways too.
  • Blog about it. 
  • Tweet about it.
  • Post details on your Facebook fanpage
  • Mention it in your newsletter/mailing list if you have one.

Have fun and enjoy the ride! You will be surprised at how excited your fans will get when they have a chance at winning a free item from your shop!

Pendant photo courtesy of MDStudio.

Win a FREE ad spot right here on Indiesmiles!

October 23, 2009 :: Posted by - Sue :: Category - how to

freeWow, don’t you love contests? I know that I’m often checking the various contest sites for great giveaways!!

So why not have a giveaway right here on Indiesmiles! All shop owners need to advertise (especially at the holiday season!), so this is a great time for an advertising giveaway just in time for the Holiday season!

This is so simple, all you need to do is peruse the articles here on Indiesmiles and leave a comment (not here…at the article itself) about one of the articles.

Then go to this Etsy forum:
http://www.etsy.com/forums_thread.php?thread_id=6325392
post and leave a comment about that same article! You must do both!

That’s it!

A drawing will be held, at random, on Oct. 31st and the lucky winner will be contacted. You will then need to provide the 125×125 graphic ad and we’ll supply the ad spot for one full month starting Nov 1st 2009!! VALUED at $20.00!!

So go ahead, read and comment!!
big-smiles

Help wanted!

October 04, 2009 :: Posted by - Sue :: Category - Biz Advice - Get Noticed!

indiesmiles-join-usWe are looking for contributing columnists to assist with our front page content. You don’t have to be a professional writer! If you have marketing ideas, business tips or crafting how to’s ideas then Indiesmiles wants you!
All you need to do is contact me at:
sue@indiesmiles.com
let me know you want to be a writer and send a short blurb about yourself.
Once you are accepted then we will ask you to provide articles when you can, for each article that you submit you will receive a free 125×125 ad for 2 weeks, located on our sidebar. This is a 12.00 value!
You will not have deadlines, you will not have any pressure! All we ask is that the content is Indie related and original work.
So, contact us today!

Where are your customers coming from?

January 13, 2009 :: Posted by - Sue :: Category - Biz Advice - Get Noticed!

gatewayGet to know your customers by finding out where they come from. If you have a store on Etsy or Artfire, you can get this information by installing Google Analytics to your store.

If your store processing does not allow you to insert Google Analytics into your store or if you’re just not getting the detailed information you want, you will just have to ask your customer where they found you. Many customers will spend the time to tell you. However, if you want to give them an incentive, why don’t you offer them a 10% off (or any other deal) coupon if they let you know where they found you. You’ll have to give them a coupon code and track the code so it is not used more than once. Not only will this get you the information you desire but you will give them another incentive to return to your shop!

In Your Google Analytics Account

To insert Google Analytics into your store, you will need a Analytics account.

  • If you don’t have one already, go to Google Analytics and create an account.
  • Login to your Google Analytics account by visiting http://analytics.google.com and hitting the Access Account button.
  • Once logged in you should be directed to an Overview of your account. Scroll to the bottom and click on “Add Website Profile.” See screenshot.

analytics

 

  • You will then insert your url (for example http://tantalizingstitches.artfire.com ).
  • Click finish.
  • On the next screen, you will be given your Google Analytics Tracking ID. Copy this down so you can install Analytics to your Etsy or Artfire store. See screenshot.

analytics2

Etsy Shops

To insert the Google Analytics code into your etsy shop, follow the Tech Update.

etsyanalytics

  • Insert your Google Analytics Tracking ID (This starts with UA- and you include the UA- in the code). You should get the screen below (except it will include your tracking ID).

etsyanalytics2

 

Artfire Shops

To insert the Google Analytics code into your Artfire shop, follow Behind the Beta.

  • Log in to your artfire shop.
  • Click My Artfire (unless you were already redirected there).
  • Scroll down to My Studio Stats. See screenshot below.

artfire1

  • There will then be a space for you to place your Google Analytics Tracking ID (This starts with UA- and you include the UA- in the code).

artfire2

Get Featured on Blogs

January 12, 2009 :: Posted by - Sue :: Category - Biz Advice - Get Noticed!

freeA great way to boost exposure to your store is to get your store featured on blogs.

Many blog authors offer this for free. Take a look at these bloggers:

 

 

 

  • The Cutest Shops Online is run by http://www.itsybitsybracelets.com. She would love to feature earth friendly or recycled products, items with proceeds going to charities or anything that is just plan unique and fun. Really anything goes as long as it’s family friendly! You can contact her by leaving a comment here or posting a comment on her blog. You can also contact her at Artfire and Etsy. No traditional “Blog Giveaway” please.

 

  • If you are an artfire member, get featured on libertydoll’s blog by posting in this forum. You will be added to both libertydoll’s blog and kaboodle in the order the posts were received. Once you have been added, she will contact you through artfire!

 

 

 

  • Smokey Mountain Scents has a blog where she features artists as well. You can also offer to sponsor a give-a-way and send the item directly to the winner. You can contact her on etsy or email her at smokeymountainscents-at-charter-dot-net.

 

  • Avie Designs maintains a blog and features artists. You can contact her on etsy or by email at avie.designs [!at] gmail.com. She typically asks you to provide her with the following information:
    •  Tell us about yourself? Name, age, where you live, do you have a spouse, kids, pets, education/training.
    • What do you make?
    • What inspires you & what is your creative process?
    • Where is your studio and how has it evolved? what is your plan for it in the future?
    • What tools & equipment do you use?
    • What else do you do? Is this your full time gig?
    • What do you hope to get out of this, what are your goals?
    • How do you promote yourself?
    • Any tips for fellow crafters/artists?

 

  • TimothyAdamDesigns hosts bluefuse, which handmade features items for men. View here for submission details.

 

  • Get your store / items added to Buried Treasure by following the submission guidelines here

 

  • absolutelydelishlinkbutton3Littlewhims has a blog at Absolutely Delish indie shopping finds and design in general. Leave her your information in the We Love Etsy forum thread here and you may just be included in her blog. 

 

I’ll be adding more blogs to this list as I find them so check back often!

Our Next Smiles Coupon Campaign!

January 07, 2009 :: Posted by - Sue :: Category - Headline

directory-discount1Our next Smiles Coupon Campaign will be a multi-useful coupon. We will be featuring a 20% off discount with redemption of our coupon code. However, we will allow interested indiepreneurs to offer 10% off, free shipping, buy one get one free, or any other discount they desire. Simply sign up for our Smiles Coupon Campaign and we’ll ask you what you prefer.

Better yet, if you sign up before January 13, 2008, we’ll throw in a free Indie Finds Directory listing for 2009!

Just purchase below!

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