
Contributing Columnist Lauren aka “>Jewels Of Saraswati
I love the excitement of running a giveaway each month for my shop! If you are new to giveaways, but always wanted to have one, here are a few basic tips to get the wheels turning…..
First, what kind of giveaway do you want to have? Will it be through your blog, your Myspace, Facebook, or Twitter? There are so many ways to do it! Although it is not imperative that you use social media, these are by far the easiest and the most successful platforms. If people are following and interacting with you already, they will surely want to be a part of your giveaway!
Choose an item (or two!) you think many people would enjoy receiving and spend time on creating quality photos of it.
Some ideas if you want to work through your blog:
- Your blog is a great place to make your official announcement, reveal your start/end date and explain the rules to participate.
- You will need to decide how they will participate. One suggestion would be to have them follow your blog to enter, or leave a comment on the post. A really fun interactive way to do it is to have a theme. For example, say you are having a Valentines Day giveaway. Have participants tell you how they fell in love with their significant other in their comment to enter. This way your followers get involved and enjoy being part of the process!
- Don’t forget to post numerous lovely photos of the giveaway item and explain what makes it so special! If you can make more than one of the same item, post one for sale in your shop as well, and offer a discount during the giveaway period.
- Don’t have a blog of your own? Head to the forums and search for a blog looking to sponsor a giveaway. There are two that come to mind, one is Christie Cottage who does a “Win it Wednesday” and the other is Etsy it up! They sponsor it, promote it etc. and you are responsible for mailing the item. You can even post a thread in the forum saying you are looking for a blog that will do this. It is great promotion for both parties!
Some ideas if you want to do a giveaway on your Facebook page:
- You can ask your fans to post something on your wall to enter. It can be their favorite item from your shop, their favorite color, a story, just about anything. There is room to get quite creative!
- Another idea that works well is simply tell all of your Facebook (or blog) followers that they are automatically entered if they are following you. It is a great way to show your appreciation for their support and no one has to do a thing!
Other ideas/tips:
- You can also run a giveaway from your Twitter account by asking followers to RT your giveaway, or on your website if you have one.
- To be fair, use a random number generator to choose your winner or have a friend/family member pick the winners name from a hat.
- Remind participants to leave a way for you to contact them if they win.
- Once you have winner, contact and congratulate them and don’t forget to ask for their mailing address. Assure them their info will not be used for any other purpose.
- Have a deadline for them to respond if they do win.
- Include a discount code with the giveaway item. They may want to share with friends or be encouraged to visit your shop and make a purchase!
Once you have it all figured out, promote it.
Ways to Promote:
- Use high traffic sites like Indie Smiles where you can post your giveaway and your link! (http://www.indiesmiles.com/happy-giveaways/)
- If you are on Etsy, get into the forums! If you are in Artfire, Folksy or another online venue do the same! Have others share their giveaways too.
- Blog about it.
- Tweet about it.
- Post details on your Facebook fanpage
- Mention it in your newsletter/mailing list if you have one.
Have fun and enjoy the ride! You will be surprised at how excited your fans will get when they have a chance at winning a free item from your shop!
Pendant photo courtesy of MDStudio.













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