By contributing columnist Michelle, aka: littletoad
The Daily Foto Project is the unique brain child of Melissa Azizi a self-taught Australian photographer. So what is exactly is The Daily Foto Project? It is a 365-day photo project where Melissa takes a photograph everyday for a year. But, that’s not all. She lists each image on Etsy and donates 5% of sales to a charity of the buyer’s choice. I have been following Melissa’s work for a while now and she was nice enough to answer some questions I was dying to know about her and this project.
So how did you come up with this idea? I’m from Sydney and my partner and I arrived in Berlin in May 2009. I broke my foot 2 months later! So, I pretty much spent my first European summer indoors and immobilized. Of course, I was down about it as my partner had also started a new job working really long hours and we had just moved into a completely empty apartment. The ordeal was a bit stressful, but ultimately being immobilized gave me time to reflect, especially about those that are really in a less fortunate position. I wanted to turn my little foot misadventure into something more positive for me and for others. Personally, I needed a way to happily re-acquaint myself with Berlin again and to develop my creativity.
How did the charity aspect of the project come along? I didn’t want the project to just be for and about me. It’s been done before, I’m sure. I thought it would be a great idea that when people buy a photo, that they’re also giving something positive to the world too. So, I donate 5% of the buyers purchase to a charity of their choice. I like to call it being a ‘Conscientious Consumer’.
Are there days when you really don’t want to take a picture? Not at all! I always think it’s interesting to see what I can come up with, especially on those days when I haven’t left the house until later in the evening and I’m losing light.
Is photography a hobby or do you do it professionally? I’m not professionally trained as a photographer, but I always treat it professionally.
What do you do when you aren’t taking pictures? I’m a film producer!
How many pictures do you take in a day to get the one you plan on using?There’s no limit, but I have taken anywhere between 5 to 50! I take my camera everywhere as I never know when I’ll need it!
Do you have a plan of what you are going to shoot for that day or do you just wait to find inspiration? It’s a mix. There are days where I’ve planned to visit a certain area, such as the Charlottenburg Palace, so I know I’ll use a photo from there. But, I take my camera with me everywhere, even up the road to the grocers. Who knows where inspiration may hit?
How have you been promoting this project? Mainly online and word-of-mouth. I have my own website, use Twitter, have a Facebook fan page and of course, my Etsy shop.
What kind of response from fans and Etsy sellers have you gotten? Positive responses. The good thing about Etsy is that it’s community-orientated and if you need advice or tips, other sellers are happy to help out. And many Etsy sellers are also on Twitter and Facebook, and they happily give their thumbs up too.
Why did you choose Etsy as your platform for your project? I wanted to find a site that was already established as a place for people to visit if they wanted to buy photographs. With an established site comes the pros, such as high traffic and a community. I received an email from someone who happened to have their Etsy store link in their email signature. I clicked on it and discovered a whole new world!
Can you give us a few examples of the charities that have been chosen through your sales? We all know about the recent devastation in Haiti, so the project has donated to American Red Cross for Haiti & Habitat for Humanity for Haiti. A lesser known charity has been the German Association for the Blind & Visually Impaired and even the Wikipedia Foundation.
And now the BIG question,What are you going to do after the 365 days are up? A big party, perhaps? Or, an exhibition? Or, a photo book collection! Too many ideas right now!
A huge thanks to Melissa for taking the time to answer my questions and for the good work she is doing with her talent. Looking at her site I hope will inspire us as artists to not only be creative but to also find ways to use our art to help others.
Image courtesy of TheDailyFoto.
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