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Where are your customers coming from?

January 13, 2009 :: Posted by - Sue :: Category - Biz Advice - Get Noticed!

gateway Get to know your customers by finding out where they come from. If you have a store on Etsy or Artfire, you can get this information by installing Google Analytics to your store.

If your store processing does not allow you to insert Google Analytics into your store or if you’re just not getting the detailed information you want, you will just have to ask your customer where they found you. Many customers will spend the time to tell you. However, if you want to give them an incentive, why don’t you offer them a 10% off (or any other deal) coupon if they let you know where they found you. You’ll have to give them a coupon code and track the code so it is not used more than once. Not only will this get you the information you desire but you will give them another incentive to return to your shop!

In Your Google Analytics Account

To insert Google Analytics into your store, you will need a Analytics account.

If you don’t have one already, go to Google Analytics and create an account.
Login to your Google Analytics account by visiting http://analytics.google.com and hitting the Access Account button.
Once logged in you should be directed to an Overview of your account. Scroll to the bottom and click on “Add Website Profile.” See screenshot.

You will then insert your url (for example http://tantalizingstitches.artfire.com ).
Click finish.
On the next screen, you will be given your Google Analytics Tracking ID. Copy this down so you can install Analytics to your Etsy or Artfire store. See screenshot.

Etsy Shops

To insert the Google Analytics code into your etsy shop, follow the Tech Update.

Login to your Etsy account.
Click Your Etsy.
Scroll down to Web Analytics. The following screen will show.

Insert your Google Analytics Tracking ID (This starts with UA- and you include the UA- in the code). You should get the screen below (except it will include your tracking ID).