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Packaging on a dime!
By:
Barbra La Bosco, aka
All About the Buttons
Packaging was one of my first considerations with online selling. You’ll want to deliver a securely wrapped package that is more like a gift than a purchase without greatly increasing costs. Most of us love to receive gifts, so when your customer’s open the package they are going to be pleasantly surprised and it will leave a good impression about you and your shop. Happy customers equate to future sales!
First off, why not recycle. If you have received something in a padded envelope or a box that does not have an odor or isn’t torn, re-use it. Re-use and save bubble wrap as well. Organize all your shipping materials in one central space so you don’t have to hunt when you make a sale. Keep your wrapping paper/tissue in a box or plastic container, the drawer style will give you separate sections without spending a ton on various containers. The organizers also will keep your supplies neat and ready to go! You may want to use another separate drawer to house your gift cards, thank you cards, promo packs, gifts, business cards and postcards. Then finally use another section of your organizer to house the packing tape and other postal service supplies.
You don’t need to spend a lot of money to make your packaging pretty. Hit dollar stores, discount shops and the clearance aisles especially after holidays and then store it for the future; when you see a sale, stock up!
Enclosing extra goodies in your package is a hot topic. Many sellers are firmly against and many love to do it. Perhaps you can find goodies from your stash that may not be useful to you but may be something your buyer will be extremely grateful for. That’s entirely up to you but be aware of what you ‘throw’ in and don’t lose money. A little note and nice packaging can go far and not hurt your wallet!
An online purchase and sale is special and hard to come by. Make your buyers feel you really appreciate that they chose to shop with you. It can’t hurt and you can get great results even by packaging on a dime!
Picture courtesy of RiriCreations
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Tags: all about the buttons, etsy, green, handmade, happy customers, mailing orders, mailing purchases, marketing, on a dime, Orders, organize, package, packaging, recycle, save money
October 22nd, 2009 at 6:24 pm
Thank you for those tips! I need to step up my presentation a bit.
October 22nd, 2009 at 6:30 pm
I am doing the recycling item. This is a great article. Thanks.
October 23rd, 2009 at 12:02 am
Definitely inspired to re-look at how I go about packaging an online purchase. Thanks for the advice!
October 23rd, 2009 at 1:48 pm
Great tips. I’m one of those who believe in sending an extra little goodie along with the order. I just see the size, type of the order and decide on what the extra item should be.
Usually I cross promote with someone. I send them a few of my smaller items and they send me theirs. We put these in the package when we make sales. This gives exposure to both stores.
October 23rd, 2009 at 9:31 pm
This is a great article. While I am a small business and do not have lots of money to spend on packaging, that doesn’t mean I have to look small! In the handmade world, recycled packaging goes a long way with people. So does any type of personal touch.
October 24th, 2009 at 7:47 am
I love the recycle idea and have been using shredded newspaper for packing material. You have some good points on keeping all supplies neat.
October 24th, 2009 at 8:29 am
Yes! Recycling for packaging can be really fun! Tastefully chosen recycled items can show you care about the environment, and help your business pocketbook.
October 24th, 2009 at 7:31 pm
Great article. I love the fact that you encourage recycling! Yay!
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