iCraft.ca bootcamp in action

June 15, 2009 :: Posted by - Sue :: Category - Headline

Christine of PillowThrowDecor had one Extreme Marketing Idea and put it into action. This is what she says:

extreme_marketing_1I knew for our Bootcamp program I would have to come up with some really compelling ideas that would bring traffic and make sales for our sellers. One afternoon I was off to do errands and experimented with a new marketing idea as an opportunity to hand out business cards about my new pillow and throw store and this new Canadian Handmade Online company icraft.ca.

I grabbed my camera and strapped one of my Geek Pillows to my chest and off I went packing it around as though I was wearing a baby bundle. I made three stops; the bank, the post office, and the insurance company.  At each place I was asked for cards and “the story”. I had carefully rehearsed my “new store, new company” script and explained it to anyone that would listen even people walking by on the street. I laughed with a lot of people that afternoon but always when I explained I was writing an article they wanted to get in on the act too. I handed out 23 cards and at the end of the day sold my Geek pillow at my last stop. Doesn’t get any better than that!


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One Response to “iCraft.ca bootcamp in action”
  1. PillowThrowDecor Says:

    hey thanks for the story here!

    That day was such a blast!

    We are getting ready for Bootcamp 2 so any online sellers should sign up now for a front row seat at icraft.ca

    Cheers

    Christine
    Pillowthrowdecor

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